Length ▻ 0:15

Project Info

"520", when pronounced in Chinese (wǔ'èrlíng), sounds similar to the homophonic phrase 'I love you', or wǒ ài nǐ.

Therefore, the number 520 in China represents LOVE.

May 20th, written with numbers as 5.20, is an extremely meaningful day when people across China celebrate love and express their love."

Credits

• Client: MONCLER

• Production - @agencydu

• Original artwork - @jgoldcrown

• Animation - @beginners / @martaazana / @michaelwilliamlester

• Sound - @om_sounddesign