Length ▻ 0:15

Project Info

'Do the Ride Thing' outdoor campaign by Dutch Uncle Studio for the popular ride sharing app LYFT.

It was aired in high traffic areas in major cities in the US, focusing on NYC and LA, including the legendary Times Square screens and at LAX.

Noma Bar as director & illustrator for the campaign created a colorful and playful world of animated visuals that lit up NYC's streets communicating LYFT's easy going message to an incredibly wide audience.

Credits

• Client - Lyft

• Agency - Made Movement

• Senior Producer - Amy Mainero

• Production - Dutch Uncle Studio

• Director & Designer - Noma Bar

• Animation Studio - Ale Pixel Studio

• 3D Animation - Bruno Persico

• Executive Producer - Helen Cowley / Dutch Uncle