Length ▻ 0:30

Project Info

What makes smartwater so smart? With a little inspiration from the clouds and a drop of wit, we set out to create badge-brand recognition for smartwater. Working with the illustrator Noma Bar, our fresh and fluid animation, voiced by Jennifer Aniston, shows the brand’s journey to purity perfection and distills its proprietary process for consumers, without watering it down.

Credits

• Agency: Chandelier

• Production: Dutch Uncle

• Direction / Illustration: Noma Bar

• Animation: Ale Pixel Studio

• Creative Direction: Rob Schwartz

• Art Direction: Justin Solitrin

• Producer: Holly Langley

• Voice Over: Jennifer Anniston