Length ▻ 0:30

Credits

• Client: Hermès

• Executive producer: Helen Cowley

• Directed by: Beginners

• Animation: Michael William Lester / Emma Ehrling

• Sound: OM sounddesign

• Animation / Hermès ' Urban Cavalier'

Project Info

Produced by Dutch Uncle for Hermes A/W Store Windows + Social

Mid 2021 we were invited by the creative team at Hermès to create some animations for the 2021 A/W collection. The brief was pretty cool -"we follow an urban horse through a cityscape of Hermès products with special drop-in's like the 'Drive Me Crazy' silk scarf by Yoni Altersuch and the 'Masan & Masan' silk scarf by Terawat Teankaprasith.

We commissioned Dutch Uncle illustrator Klaus Kremmerz for the look and feel and brought in the guys at Beginners to direct and animate the piece.

~

I'm really happy with the outcome. Such a great pairing of client, illustrator sound and studio. The final piece has stayed true to Klaus' illustrations and his take on the Hermès products. A delicately produced animation with a strong sense of style.

- Helen Cowley / EP